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Production: Grind - April, 1985
Production: Grind - April, 1985
The producing team of the 1985 Broadway musical "Grind" - advertising representative Jeffrey Ash, group sales executive Ronald S. Lee, executive producer Ruth Mitchell, and producers Michael Frazier, Kenneth Greenblatt, Mary Lea Johnson, and John Pomerantz - talks about bringing the nearly $5 million production to Broadway after a tryout in Baltimore, working with director Hal Prince, the importance of advertising and group ticket sales in light of mixed critical reviews, comparisons to their previously produced hits "La Cage Aux Folles" and "Nine", and budgetting a new American musical with a controversial royalty structure that doesn't pay the creative team until the production turns a profit.
Tags: video ITprod broadway theatre theater interview producing Hal Prince advertising royalty
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American Theatre Wing - Working In The Theatre
For more than 30 years the American Theatre Wing has been bringing together performers, directors,... (show more)
For more than 30 years the American Theatre Wing has been bringing together performers, directors, playwrights, designers, choreographers, producers and behind-the-scenes personnel from the American and international theatre, the seminars offer a rare opportunity for students and audiences to see the people who create theatre engaged in thoughtful conversation with one another. With more than 600 past guests, the seminars have become an unequalled archive of theatrical talk, a chance to hear from the people behind the characters, stories and productions that draw us to the theatre. (show less)
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