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First and Loudest: The Marketing of Broadway - June, 2009
First and Loudest: The Marketing of Broadway - June, 2009
Our guests - John Barlow, Damian Bazadona, Nancy Coyne and Drew Hodges - discuss what is involved in marketing, advertising and publicizing a Broadway show; how they work one-on-one with producers and creative teams; the marketing obstacles they face; who their target audience is; how they handle a show that isn't a hit, or that they don't like; the internet's influence on sales; whether or not a known title helps sell a show; how to sustain the buzz after a show opens; and whether "Broadway" can be sold as a brand.
Tags: video ITadpr press marketing John Barlow Damian Bazadona Nancy Coyne Drew Hodges
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American Theatre Wing - Working In The Theatre
For more than 30 years the American Theatre Wing has been bringing together performers, directors,... (show more)
For more than 30 years the American Theatre Wing has been bringing together performers, directors, playwrights, designers, choreographers, producers and behind-the-scenes personnel from the American and international theatre, the seminars offer a rare opportunity for students and audiences to see the people who create theatre engaged in thoughtful conversation with one another. With more than 600 past guests, the seminars have become an unequalled archive of theatrical talk, a chance to hear from the people behind the characters, stories and productions that draw us to the theatre. (show less)
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